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what is Digital Marketing

Businesses leverage digital channels such as search engines ,social media and other websites to connect with current and prospective customers.They use numerous digital tactics and channels to connect with customers online.Digital marketing encompasses all marketing efforts that use an electronic device or the internet. In short : any form of marketing that exists online.




Why Digital Marketing

With how accessible the internet is today the way people shop and buy really has changed.Marketing always has been about connecting with your audience in the right place at the right time.That means you need to meet them where they already are spending time :on the internet.At this stage,digital marketing is vital for business and brand awareness.Digital marketing is now so common that consumers now expect and rely on it as a way to learn about the brand.

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How Digital Marketing

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals.Because digital marketing has so many options and strategies associated with it you can get creative and experiment on those tactics on budget.