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Businesses leverage digital channels such as search engines ,social media and other
websites to connect with current and prospective customers.They use numerous digital
tactics and channels to connect with customers online.Digital marketing encompasses
all marketing efforts that use an electronic device or the internet.
In short : any form of marketing that exists online.
With how accessible the internet is today the way people shop and buy really has
changed.Marketing always has been about connecting with your audience in the right
place at the right time.That means you need to meet them where they already are
spending time :on the internet.At this stage,digital marketing is vital for business and
brand awareness.Digital marketing is now so common that consumers now expect and
rely on it as a way to learn about the brand.
The best digital marketers have a clear picture of how each digital marketing campaign
supports their overarching goals.Because digital marketing has so many options and
strategies associated with it you can get creative and experiment on those tactics on